Social Media Video Contest Challenges Consumers to Put into Play How
They Go Green in 2015
PHOENIX--(BUSINESS WIRE)--Jan. 7, 2015--
Waste Management (NYSE: WM), the leading provider of comprehensive waste
management services in North America, announced today the launch of the
“Green in 15” social media video contest in advance of the 2015 Waste
Management Phoenix Open. To enter the “Green in 15” contest,
participants must creatively demonstrate how they will commit to going
green in 2015, in 15 seconds or less, using Instagram’s video platform.
The contest is open to legal residents of the 50 United States and the
District of Columbia who are 21 years of age or older. Video submissions
can be uploaded between Jan. 7, 2015 at 12:00:00 a.m. (midnight) EST and
Jan. 25, 2015 at 11:59:59 p.m. EST. No purchase or payment necessary
to enter or win. Purchase does not increase your chances of winning.
Void where prohibited. Information on the official rules and
eligibility are available on Waste Management’s Facebook page at www.facebook.com/wastemanagement.
Videos can be fun or serious, but must be uploaded to Instagram using
the hashtag #GreenIn15 and tag both @WasteManagement and @WMPhoenixOpen
to be eligible. Video submissions will be judged on the following
criteria: the effective communication of ideas around sustainability
(illustrate one or all of the Four R’s: Reduce, Reuse, Recycle and
Recover); creativity and originality; entertainment value and
suitability of video content to be used by Waste Management.
Up to four finalists will be selected and their videos will be made
available for popular online fan voting on Waste Management’s Facebook
page during the Waste Management Phoenix Open tournament week from Jan.
26 to Feb. 1. The winner will be announced on Waste Management’s
Facebook page on Monday, Feb. 2. Finalists will receive various prizes,
including Waste Management Green Gear, solar powered phone chargers and
other prizes. One grand prize winner will receive a “Green Your Home”
experience from The Home Depot to be used toward the remodel or
“greening” of the winner’s chosen living space.
To promote the video contest, Waste Management enlisted the support of
notable PGA TOUR players including 2014 Waste Management Phoenix Open
champion, Kevin Stadler, 2014 Houston Open winner, Matt Jones, and
others whose homemade promotional videos will be showcased throughout
the contest.
“Waste Management developed the ‘Green in 15’ video contest to
demonstrate to fans, followers and tournament attendees that making
changes to go green isn’t just simple, but takes less than 15 seconds,”
said Jim Trevathan, Waste Management executive vice president and chief
operating officer. “Waste Management continues to leverage our title
sponsorship of the Waste Management Phoenix Open to challenge consumers
to make small changes in their daily lives and commit to a more
sustainable lifestyle.”
The “Green in 15” video contest is one of the many ways that Waste
Management continues to educate and engage consumers about
sustainability at the Waste Management Phoenix Open, a zero waste event.
Waste Management will continue to promote the use of the hashtag
#GreenestShow to provide an outlet for fans to share their green
practices and support for sustainability and sports. Additionally, the
2015 Waste Management Phoenix Open will continue the “Zero Waste
Challenge” for a fourth year as part of its goal to divert 100 percent
of tournament waste away from landfills and into recycling and
composting facilities.
The Waste Management Phoenix Open is the first PGA TOUR tournament to
achieve Gold Certification from the Council for Responsible Sport for
its socially and environmentally responsible efforts in the planning and
execution of the tournament. Waste Management continues to set the
standard for “greening” sporting events and takes yet another step to
expand social influence with the “Green in 15” video contest.
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downloadable content.
ABOUT WASTE MANAGEMENT
Waste Management, based in Houston, Texas, is the leading provider of
comprehensive waste management services in North America. Through its
subsidiaries, the company provides collection, transfer, recycling and
resource recovery, and disposal services. It is also a leading
developer, operator and owner of landfill gas-to-energy facilities in
the United States. The company’s customers include residential,
commercial, industrial, and municipal customers throughout North
America. To learn more information about Waste Management, visit www.wm.com
or www.thinkgreen.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150107005185/en/
Source: Waste Management
Waste Management
Janette Micelli, 602-579-6152
jmicelli@wm.com
or
The
Artigue Agency
Ian La Cava, 480-221-7434
ian@artigueagency.com