Waste Management Recycling Campaign Launches in Advance of Annual America Recycles Day Celebration
Recycle Often. Recycle Right.SM simplifies recycling and inspires participation.
Conveyor belt at a single-stream recycling facility, where recyclables are separated by both machines and workers. (Photo: Business Wire)
Accessible at www.RecycleOftenRecycleRight.com, users can access the campaign online and make a digital promise to rethink recycling by “getting back to the basics of good recycling” and encourage others to do the same.
As more and more communities aspire to achieve higher diversion rates, the need for clarification and simplification has grown. In addition, as recycling has evolved over the years, confusion about things such as collection systems, what can and cannot be recycled, what materials are made from, how they are packaged and their eventual end market, has grown. The result? Today, up to 65 percent of consumers place non-recyclables in their curbside recycling bins.
Waste Management’s Recycle Often. Recycle Right.SM campaign simplifies recycling by promoting three basic rules:
1. Recycle all bottles, cans and paper
2. Keep items clean and dry
3. No plastic bags
“These three recycling rules serve as the foundation for understanding
how to recycle, while also addressing some of the common nationwide
issues impacting recycling rates and business profitability for the
When users visit the Recycle Often. Recycle Right.SM
website, they are invited to make a recycling promise, pledge to
practice better recycling at home, work and throughout their
communities, and urge others to do the same by sharing their stories
through social media. In honor of America Recycles Day, an annual
celebration of recycling awareness on
The educational website includes recycling information that can be downloaded by educators, city staff and members of the community. Consumers can learn about some of the most common questionable items to place in the waste or recycling bin via the Myth Busters guide, which provides explanations behind why and how materials are or are not recyclable, including plastic bottle caps, pizza boxes and candy wrappers. In addition, recyclers are encouraged to engage through social media using the campaign’s hashtag #RORR.
to learn more about the campaign. Recycling information is also
available through Waste Management’s accounts on
ABOUT WASTE MANAGEMENT
Waste Management, based in
Source: Waste Management
Robert Kidwell, 713-210-9778